The Builder’s Choice is not a how-to manual or a hype-filled success story. It’s a mirror.
Through the intertwined lives of two brothers, Troy and Jacob, this book reveals how the same talent, the same opportunity, and the same industry can lead to two very different outcomes. One man stays trapped, overworked, underpaid, and slowly burning out. The other begins to change not overnight, not perfectly, but deliberately.
This is a story about leadership before systems.
About courage before confidence.
About choosing growth when fear feels safer.
Woven into a compelling narrative are real-world business lessons every builder and remodeler eventually faces: pricing pressure, delegation, control, family strain, isolation, and the hard truth that hustle alone doesn’t build freedom.
There are no shortcuts here. No silver bullets. Just honest decisions and their consequences.
There are 10 common reasons why Builders and Remodelers fail to achieve real growth with any abundance of Time & Money. The truth is, if you’re a Builder or Remodeler you literally have a winning lottery ticket in your pocket. Sadly a very small percentage will ever figure out how to cash it in.
This book contains the key to cashing in your ticket. It’s not just about an abundance of Money it also comes with an abundance of Time and Freedom. We need real growth to ever get Freedom. I know what you’re thinking. “I work 60+ hours a week now, I can’t imagine if we doubled, tripled or 10X’d what we do now!” Your thinking is not wrong, as it’s based on what you know now. Your past experience creates your perception of the future. It’s time to change all that by uncovering the 10 Reasons that are keeping you stuck.
We are not only sharing the 10 Reasons, we are sharing a game plan with actionable steps and tools that you can use immediately to bust through these roadblocks. Once you master these 10 Reasons the skies, the limit. You will become more profitable than ever before. You will leverage your time and build teams like you’ve never done before. The day to day issues you hate will no longer be yours and the well oiled machine you’ve always wanted will become a reality.
Don’t be the one that works his or her ass off all their life with that ticket still in their pocket at the end of the road. Work through this book chapter by chapter and watch your life and business transform!
There is a simple formula to creating a Fortune as a Builder or Remodeler and it all relies on your ability to “Close more deals at Higher Price Points.” And YES, I said simple, I did NOT say easy. The “Elite Builders Sales System” is your Key to it all!
Here it is, The simple Formula to a Fortune and not just a Living …
Cash is King, Getting the Money Right is everything! You MUST be able to sell jobs at higher price points or you will never be able to afford what it takes to Grow & Scale your business.
This book is your Step by Step Guide with the 5 Secret Weapons and 2 Bonus Weapons you need to create a Sales System that will blow the minds of your clients and blow away your competition. Separating yourself from the competition is your only way to charge more than they do. The Elite Builders Sales System is your golden ticket.
Like all the books in the 4 Level Coach series when mastered and implemented will transform the way you think, not just about Pricing but your entire business. You will leave with a new understanding of what it takes to shift from Business Operator to a “Strategic Thinking Entrepreneur”. This shift is what’s required to make a fortune and not just a living.
Pricing is an art form! Sure, we can figure out what a project will cost us, then add a Markup and be done with it but there is so much more than that. The problem is, “We don’t know what we don’t know”. The first thing you MUST know is that you can’t achieve Pricing Mastery without “Knowing your numbers”. In fact, it’s impossible to price for profit without Financial Literacy.
This book has been designed and written to “simplify” this complex, confusing side of our business that most of us try to avoid. The truth is there are only 5 Things you MUST Know. We break these down into easy to swallow, bite size pieces. Then we share the 7 Common Mistakes and how to avoid them. Then the icing on the cake as we break down the ONLY 4 Ways to Increase Net Profit with example images, tools, and spreadsheets to give you the best possible experience.
We help builders move from stressed and stretched to strong and strategic. From doing it all, to leading a business that can finally stand on its own.